MK12 - James Bond Entrance

The type treatment in the title sequence for Quan tum of Solace is very inter est ing. Seem­ingly random sequences of ver ti cal strokes and cir cles appear and are sub se quently com pleted to form words and names. MK12 custom designed the type face which looks like a clas sic Helvetica-​like grotesque. The type, cre ated from scratch, was mod elled around the per fectly cir cu lar O’s, which were orig i nally meant to sym bol ize bullet cas­ings. The ani ma tion style incor po rates the clas sic trav el ling dot from the barrel sequence, which pre cedes the open ing titles in almost all of the Bond films. Also, by util is ing the spo radic blink ing of basic shapes, the font ani mates in tandem with the stac catos of the main title score and pays homage to the open ing titles from Dr. No (1962) and its designer, Mau rice Binder.
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